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PPT - Marketing Mix Strategies PowerPoint Presentation, free download - ID:1102552
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A Framework for Alternative Global Marketing Strategies (Adapted from... | Download Scientific Diagram
Product Standardization - Disadvantages & Advantages of Product Standardization
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Marketing mix standardization in multinational corporations: A review of the evidence - Birnik - 2007 - International Journal of Management Reviews - Wiley Online Library
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PDF) International Marketing Strategy: Standardization versus Adaptation | Akmal Hussain and Management and Administrative Sciences Review ISSN: 2308-1368 - Academia.edu
PPT - Global Marketing: Standardization or Adaptation? PowerPoint Presentation - ID:6586532
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The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance - Shaoming Zou, S. Tamer Cavusgil, 2002
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Global Marketing Strategy - Standardization vs. Adaptation - A Collection of my MBA work
Standardizing or Adapting the Marketing Mix across Culture
Marketing Mix: the Standardization vs Adaptation Dilemma - ExportPlanning
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research - ScienceDirect
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